The Legendary Chairman Novel - Chapter 069

069 Is the Whole World Crazy?
After the talks, Zhong Cheng and Trevor Birch were still prepared to accept Emirates’ sponsorship.

Emirates has offered the best contract of the three, the most money and the most generous price increase for Leeds after the upgrade. Emirates has offered Leeds a four-year contract with an annual sponsorship fee of £ 3 million.

If Leeds surpasses next year, Emirates will raise its price to £ 5 m a year.

That’s a pretty good price to pay, with some Premier League teams having less than £ 3 million a year in front of them on chest sponsorship contracts.

As you can see, Emirates signed a four-year sponsorship deal with Chelsea in January 2001 to win a Chelsea jersey bust advertisement. They signed a four-year £ 24 m contract, £ 6 m a year.

A team like Chelsea is only £ 6 million a year and Emirates is already paying £ 4 million a year to Leeds United.

Of course, Chelsea’s £ 6 million deal was signed more than three years ago and is very different from the current sponsorship market. Chelsea ‘s contract with emirates expires this year. They have only been in talks to renew their contract. Emirates wants to renew it, but russian tycoon abramovich’ s frenzied move to chelsea has garnered a lot of publicity and attention. Chelsea ‘s popularity has skyrocketed in the blink of an eye.

This season, Chelsea have brought in Champions League coach Jose Mourinho and have continued to invest heavily in the transfer market, garnering unprecedented attention. Chelsea will certainly not be content with the £ 6 m-a-year sponsorship deal.

Chelsea’s asking price is too high. Emirates is rich, but it doesn’t want to be a fool. So Emirates has abandoned its contract with Chelsea. They want to find a new team in England. Arsenal, Everton and other teams are said to be in their sights, but they still have contracts.

At this time, they saw Leeds United, the Champions League team with high publicity. Moreover, Leeds United’s performance was very good, so it should be possible for them to upgrade. Therefore, they came to Leeds United to discuss the matter of co-operation.

In the meantime, Chelsea have announced that they will work with South Korea’s Samsung Group, which has signed a £ 50 million five-year contract to advertise shirts on the chest, meaning that Chelsea will be awarded £ 10 million a year, making it the Premier League’s biggest contract.

Previously, the Premier League’s biggest jersey advertising contract was for Manchester United, with Vodafone awarding them £ 36 million over four years and £ 9 million a year.

Liverpool and Carlsberg currently advertise £ 7. 5m a year on their chests, and it is said Liverpool will soon renew their contract with Carlsberg, which will cost around £ 9 m a year in sponsorship fees.

So far, Emirates has been able to offer Leeds the Champions League team a £ 3 million-a-year deal. Moreover, after Leeds United’s promotion, their contract will reach £ 5 million a year. This contract is very generous and definitely surpasses the peak of Leeds United’s years.

Of course, this is mainly because sponsorship fees are rising every year. It may be nice to look at the £ 5 m annual contract right now, but you won’t think so in two years.

Zhong Cheng remembered very clearly that in a few years, the advertisements on the chests of those wealthy teams would be worth 20 to 30 million euros or pounds a year. For now, it was simply an extremely high price.

He also learned that Emirates originally intended to sign with Arsenal, whose contract with O2 will not expire until the end of the season, which is next summer. Emirates feels it has been too long.

Emirates is said to have offered Arsenal £ 6 m a year. Looks like the Leeds deal is really, really good, going to catch up with a lot of Premier League teams.

Facing such a generous contract, Zhong Cheng and Trevor Birch naturally wouldn’t disagree.

Actually, Zhong Cheng was also very clear, Emirates has offered Leeds such a high sponsorship contract, first because Leeds United are one of the most talked-about teams in England, The exposure rate was very high, and the influence of Leeds United’s Youth Storm was not completely over. It was not ordinary. Secondly, it was the existence of Zhong Cheng. They saw Zhong Cheng’s hype. They were very optimistic about Zhong Cheng. They would not treat Zhong Cheng as a lunatic. Thirdly, it was the Chinese market behind Zhong Cheng.

Emirates did the research, Now Leeds United is very popular in China. Originally, Leeds United had a large number of loyal fans in China, but now Leeds United has a yellow-skinned chairman and coach with a Chinese background. This naturally attracts countless attention. Although there is almost no television broadcast of the Championship in China, it does not prevent everyone from paying attention to Leeds United.

So for all these reasons Emirates has offered Leeds such a generous contract.

To be honest, Emirates is now betting that Leeds United will upgrade to the Premier League in the next two seasons, and that their investment will only pay off if they upgrade to the Premier League.

Emirates has plenty of money. They have been profitable for more than ten or twenty years, but what money do they have?

The money invested in Leeds United was nothing more than scum.

In the end, Leeds United and Emirates agreed to sign the four-year contract.

Maxim was originally planning to attend a press conference to sign a contract with Leeds, but his flight was delayed and he had no choice but to give up.

The next day, Leeds United held a press conference to announce that the team and Emirates Airlines formally signed a contract, Emirates Airlines will become Leeds United’s jersey front sponsor.

At the press conference, Zhong Cheng and Emirates director Abdullah Barnyhashemi showed off the new Leeds shirt, which will feature Emirates advertising “Fly Emirates,” which is in the middle of the top, and Emirates in the line below.

The ad is currently in front of Chelsea’s chest, but after January, it will be replaced by a Samsung ad.

–Division Line–

Leeds United and Emirates signed a contract which caused a huge stir in England. After all, Leeds United is a Championship team now. Their advertising contracts are even higher than those of some Premier League teams. They are even on the verge of catching up to Arsenal. This is something no one expected.

Countless media outsiders were reporting on this matter, all of them exclaiming that the world had changed.

The media reporters claimed Emirates had made a terrible deal, throwing a lot of money into the water and wasting it.

Bradley Wilson claims it’s the worst business investment of the year, and perhaps next year we’ll only see Emirates bust ads in the Premier League.

Bradley Wilson was really full of mockery, humiliating Zhong Cheng fiercely.

Bradley Wilson also claimed that Emirates was a lunatic in charge this time, and that he had cooperated with a lunatic like Roja, which was beyond normal people’s understanding.

Bradley Wilson also suggested that we should be able to observe a moment of silence for Emirates now. Of course, they might not care about this little bit of money, but this caused a huge loss of reputation for Emirates Airlines. This investment was simply a failure.

And Gerald Krasna was very jealous. Why didn’t he encounter such a good thing when he was at Leeds United? That damn Madman Loria’s life is great. Damn it, sooner or later, you’ll get rid of Leeds United, Gerald Krasna cursed Zhong Cheng.

Countless people in the British Continent couldn’t understand this scene and cried out in alarm that Emirates was crazy.

Of course, this has also caused many Premier League teams to be unhappy. Why should a Champions League team have more chest support than our Premier League team? Is Emirates stupid? Why don’t you look for us? Why do you have to look for a Champions League team led by a lunatic? No, next year will be the League One team.

The Premier League managers also came forward to mock Leeds United, Zhong Cheng and express their opinions. However, that sour smell could not be concealed. Envy was a disease.

Zhong Cheng replied to the Premier League teams, “Envy is a disease. If you want to continue the treatment, you can’t stop the medicine!”

This instantly infuriated countless Premier League clubs, all of them attacking Zhong Cheng, and they even used some small means to push Zhong Cheng to the peak of the storm once again.

At this moment, Abdullah Bani Hashim, the head of Emirates Airlines, stood up and said, “that contract we sig with Leeds United was deliberate, and we believe that Leeds United are a very promising club and that the owner of the club, Mr Chung Cheng, is a very talented man and we are confident that he will lead us to the Premier League in the next two years.

“We believe in Mr. Zhong Cheng and he will not disappoint us,” Abdullah Bani Hashim continued. And this is only part of our Emirates investment. In the near future, Emirates will work with more teams. Emirates is an ambitious company and we will not disappoint you! ”

–Division Line–

To be honest, Emirates is pleased with its contract with Leeds. They had just signed a contract with Leeds United, and their reputation as Emirates had been talked about by countless people, appearing in newspapers all over the world. They were very satisfied with the publicity results.

Although the Emirates is not being talked about now, there are not many good things to say. But most importantly, there are countless people around the world talking about Emirates, that’s enough!

Emirates is satisfied with the co-operation, of course, they also hope that Leeds United can upgrade from the Champions League as soon as possible, so that their Emirates will receive more returns.

Of course, it’s not up to Leeds to level up and they can only look forward to a good result from the Champions League.

–Division Line–

After finishing his contract with Emirates, Trivo Burch immediately dealt with Leeds United’s new shirt, which they will wear in the upcoming fifth round of the Champions League.

After the jerseys were ready, Zhong Cheng began to prepare to go away.

In the fifth round of the Champions League, Leeds United will travel to Sheffield to face Sheffield United.

It was only 55 kilometers from Leeds to Sheffield and less than an hour by car. Leeds United set off on the same day and went to Sheffield for the match.