Losing Money to Be a Tycoon - Chapter 440
Chapter 440 Boss Pei’s Psychology
Chang You reluctantly repeated it again at the warm request of everyone. “A really good brand, a really good cell phone…”
This time, the audiences below instantly gave a round of warm applause and cheers when Chang You spoke. There were a few shrill whistles.
“You’re really something!” “Alright!” “Another one!”
“Right, encore, encore! I want to listen to it again!”
The news conference instantly became a crosstalk show.
The bottle of mineral water Pei Qian held was nearly smashed in anger.
What the hell!
I told you to concentrate on the advantages in five minutes, is this how you do it? Huh? And now you really repeated it! Pei Qian was speechless. He could almost see Chang You appearing on hot searches in Weibo…
Someone in the audience was shouting ‘encore’ as though it did not seem to matter if the cell phone was revealed or not. Everyone would be very happy if Vice President Chang just repeated this part of his speech. Chang You smiled apologetically. “Sorry everyone, It was already an exception to repeat it. I have to get on with the program now; if not, I would not be able to answer my boss.”
“The advantages of this cell phone are as mentioned. Next, we are going on to the disadvantages of this cell phone!”
Chang You forcibly started continuing to the next stage without any regard for the audience’s opposition.
The media in the front row took out their cell phones to take photos of the slideshow on the screen, but it was too late. They could only beat themselves up and sigh.
“Did you get it?” “No!”
“It switched over too fast; I only managed to bring out my cell phone!” “What advantage did this cell phone have? I did not notice it since I was too engrossed in the crosstalk just now.”
“Wasn’t the crosstalk talking about the advantages of the cell phone?”
“I did not listen carefully.”
“But you clapped so hard just now?”
“I only felt that Vice President Chang’s speech was pretty neat…”
“He’ll probably reiterate it again later?”
“He might not repeat it again going by the strangeness of the news conference during the previous stages…”
Chang You ignored these noises and continued to follow Boss Pei’s instructions to introduce the shortcomings of this phone.
A huge word appeared on the screen. Expensive! “Our cell phone sells for as high as 8,199 yuan. I’ve made a table of comparison to let everyone better understand what can be bought at this price.”
“This price could get you a mid- to high-end Alienware, a relatively good desktop, a relatively cheap set of air conditioner, refrigerator, and washing machine. You might even be able to buy a secondhand car…”
Various products were listed on the screen. Of course, there were no commercial logos on it, but they could definitely know which brand it was if they were to compare the price. They were not cell phones so he was not comparing different specifications.
Chang You spared no effort in introducing the purpose of these items. For example, a secondhand car could fetch people and things around. Moreover, no one would dare touch it while walking on the road because no one knew if a group of big guys holding newspapers would suddenly jump out after touching it.
He worked very hard to complete the task that Boss Pei gave to him. However, the audience below did not take him seriously. They burst into laughter from time to time.
“What the hell do you mean by no one would dare touch a secondhand car on the road? Vice President Chang, wake up, this is not a party but a news conference!”
“I thought that the crosstalk was over, but it apparently did not?”
“Hahahahahaha, Vice President Chang, what are you trying to emphasize listing home appliances and secondhand cars of the same value? Are you trying to say that you can buy a noble OTTO cell phone for the price of a home appliance or a secondhand van? I understand now, it seems like it’s really worth it then!”
“Strange, I thought it was expensive at first, but why do I not feel that way anymore? 8,000 yuan doesn’t seem to be too much now…”
The ‘expensive’ disadvantage was explained in no time. Chang You began to speak about the ‘heaviness’ advantage.
“Our cell phone weighs 247grams. It is in all literal sense a 250-gram machine! Everyone might not have much of a concept how heavy 247 grams is. It is equivalent to a carton of milk or half a bottle of mineral water… or five eggs!
“If you are a girl, you can use this mobile phone as a self-defense weapon when you travel. If you are a man and are bored at home, you can use this phone as fitness equipment!”
The audience laughed happily. “A weapon for self-defense? Fitness equipment? Isn’t this phone conference too casual?”
“Can’t you just introduce the advantages of your own phone nicely? Why does it feel like a
joke?!”
“Why didn’t I realize earlier just how humorous Vice President Chang is? My stomach is hurting from all that laughing!”
“It’s less than 250 grams with such a big battery? It’s just half a bottle of water. No problem my strong arms can totally hold it!”
“Yeah, I thought this phone would be over 300 grams, but it was only 247 grams, not a big deal!”
“The disadvantage of this mobile phone is that it is expensive and heavy. Isn’t it the whole definition of a valuable item?”
“Say no more, buy! Buy every last one of them!”
Pei Qian sat in the audience, listening to the waves of laughter at the scene. He never felt worse. What’s so funny?!
Chang You was speaking the truth. We told you how expensive and heavy this phone is; how could you laugh out loud?
Pei Qian was speechless. The atmosphere was totally out of his and Chang You’s control. It was developing in a very strange direction…
The two disadvantages ‘expensive’ and ‘heavy’ were introduced vividly by Chang You in no time. He continued to introduce other shortcomings of the cell phone.
“Our OTTO OS is more similar to the native system. Many operating systems have no customization functions. This is a huge disadvantage! We should consider providing users with two versions of the operating system next one. A simplified version and a feature-rich version for users to choose!
“There are many functions on our cell phone that many people may not use at all or are overpowering. For example, dual speakers, vibration, and custom-made cooling systems. Many customers do not need these functions at all, and these useless functions jacked up the price of the cell phone. It is similarly a large disadvantage! “In addition, we did not research enough on our cell phones. We lack the core technologies and solutions…”
“In short, these are areas that we are not doing good enough. We have to continue working harder in the future!”
Chang You introduced the disadvantages of this cell phone very sincerely.
Boss Pei told him to find as many disadvantages of this cell phone as possible to talk about it for at least half an hour.
Chang You thought hard. Apart from being expensive and heavy, he really could not think of any other points.
However, Chang You had a ‘eureka’ moment when he was sorting out these advantages of the cell phone.
There was a saying: one’s meat is another’s poison.
It was the same for cell phones. Everyone’s needs were different. How they thought about the advantages and disadvantages were naturally different.
Take the operating system for example. Chang You liked this refreshing feeling for a while, but it was undeniable that many people still liked the minus-one screen and various functions of the domestic mobile phone system. This OTTO E1’s operating system was a disadvantage! Therefore, Chang You began to analyze in earnest the type of people not suitable for the OTTO E1 mobile phone. He could be said to be sincerely dissuading all other potential users except the targeted group. The joking atmosphere among the audience gradually disappeared which was replaced by a sense of warmth.
“Vice President Chang is really well-meaning. He’s dividing the people suitable for the mobile phone in advance so that they would not regret buying the cell phone. It’s the first time I’ve met such a conscientious manufacturer!”
“Is he trying to find shortcomings even if there isn’t?”
“Furthermore, many problems that Vice-President Chang raised such as insufficient self-research and lack of core technology is simply too harsh! However, doesn’t that prove that Otto Technologies have a never-ending enterprising spirit?”
“Yes, other mobile phone manufacturers only talk about the advantages at the press conference-not the disadvantages-while OTTO Technology is totally different. It has its own advantages but clearly recognizes its own shortcomings and constantly pushes itself…”
“Too sincere! I can tolerate this shortcoming. Give me one!”
“Give me one set!”
“I’m serious; I really want one now!” “I mean it!”
The atmosphere at the press conference suddenly became enthusiastic. Many people began to clap and cheer uncontrollably.
Chang You’s eyes were also moist on the stage. Unexpected, really unexpected! He did not expect such a reaction from the audience!
He originally thought that this slideshow was done very outrageously. He also did it to complete the task from President Pei headstrong
Right now, he realized just how perfect the process of the entire conference is in combination with the audience’s reaction!
First, he had to discredit himself and completely break the psychological expectations of the audience. He designed a dark humor style for the news conference.
After that, it would be mandatory to introduce the advantages of the cell phone within five minutes. This would instantly ignite the atmosphere of the audience through a passage!
Then, he would have to talk about the shortcoming of the cell phone and change the atmosphere of the conference into one of dark humor!
Therefore, the audiences did not think that this cell phone was expensive anymore!
It seemed as though such was the magic of a totally different approach.
If one first introduced the advantages of their cell phone and brag about it, everyone would definitely resist the 8,199 yuan price tag no matter how good it was.
What if it was done in the opposite way?
First, one should announce an 8,199 price tag and 1,000 stocks, and let everyone watch it as though they were watching a joke. The audience would feel that this 8,000 yuan seemed to be worth the money as well?
The advantages of the cell phone and its price were at two ends of the balance.
If someone were to put advantages on one side of the scale and 8,199 yuan on the other end, then the audiences’ expectations would be completely overwhelmed in that instance.
However, if that person put the price first and then slowly put the advantages at the end of the scale little by little, then the price would not seem so unacceptable! These advantages would have more weight!
Chang You looked for Boss Pei in the sea of people and sighed in his heart.
Boss Pei really is a Great Master at Psychology! Who else could come up with such a maverick news conference apart from Boss Pei?
At this time, Pei Qian was frantically kneading the empty mineral water bottle in his hand at a corner.
No words went past his lips, and yet he was sprouting millions of MMP(1.MMP is a local vulgarity in Sichuan, similar to f*ck.) in his heart.
Are you guys mad? It’s a cell phone for a freaking 8,000 yuan!
Aren’t you the ones who usually fight over 20-yuan coupons? Now, you don’t think an 8,000-yuan cell phone is expensive?
You still want to buy even though we spammed its disadvantages to you?
What the hell are you thinking?! Which part of it went wrong?! Pei Qian had a bad premonition even though it was not officially opened for sale yet.
The 1,000 cell phones wouldn’t be sold out in a matter of days, right?
