Losing Money to Be a Tycoon - Chapter 1283

Chapter 1283: Advertisements for Suffering Travels

After settling the matters at the animation workspace, Pei Qian returned to the company’s headquarters.

The moment he walked into the elevator, he saw that the new advertisement had been released.

The documentary about Suffering Travels was playing on the screen.

Many office buildings had small screens as advertisements. These screens were usually placed in the elevator in the hall, in the elevator, or in other places with dense traffic. They were used to promote ordinary office workers.

There were also some small screens on public buses and subways to playing advertisements for various products.

The advertisements that were played on it were usually brainwashing advertisements. For example, recruitment, selling second-hand cars, taking wedding photos, renting houses, moving, and so on. There were also some advertisements from travel agencies.

However, even though these advertisements were of different types, they were all similar boring, and even a little low-class.

Of course, there was a reason for this.

On one hand, the people facing the small screens were usually office workers on the commuter route. The best target customer group of these businessmen happened to be office workers.

On the other hand, the screen was too small. Sometimes, even the sound could not be heard. Thus, the effect of a high-end and over-the-top film would not be good. It could only leave a deep impression on people through direct images and repeated brainwashing advertisements.

As time went by, advertisements for similar places would become similar. They would be boring, boring, brainwashing, and even a little low-class.

Pei Qian had to take the elevator when he got off work. He had to endure the mental pollution.

The small screen in the elevator in Shenhua View had been muted, but there was a realm achieved by advertisements: silence prevailed.

You just had to listen to some brainwashing advertisements once. Next time, even if you did not hear a sound and only saw an image, the voices would automatically echo in your ears.

It was simply mental pollution.

However, the mental pollution had been wiped out.

That was because all of the advertisements in Shenhua View had been changed to documentaries about Suffering Travels!

It was not only Shenhua View. Meng Chang had also spent a huge sum of money on publicity this time to put this documentary on the advertisement screens of public transport, subways, and other office buildings.

This was part of Meng Chang’s publicity strategy. After all, he had to spend more money if he wanted to get a high commission. Spending money had to be done with technique.

Pei Qian was very satisfied with this and felt that Meng Chang was getting better.

This was practically a textbook example of ‘spending money without effect’!

First of all, the display effect on such small screens was not good, to begin with. There might not even be a sound on public transport or the subway. Thus, most manufacturers would choose more brainwashing and monotonous advertising slogans to deepen the effect of the advertisements and deal with such a complicated environment.

However, the promotional video for the torturous trip was obviously different from these advertisements. They had to listen to the voice and watch the subtitles to know what was going on. However, the small screen was often silent and the subtitles were not easy to see.

Second, the advertisement was mainly targeted at office workers, who were usually more pragmatic.

Look at the other types of advertisements, such as recruitment, second-hand cars, rental, moving, wedding photos… They were all the type that was more demanding in life.

Even the advertisements of the travel agency would emphasize a subtle tone. The hint would be: You’ve worked so hard. You should travel and take a break.

In the end, the Suffering Travels documentary made the office workers feel that it seemed better to work!

All in all, the documentary on the Suffering Travels was placed on these small screens as an advertisement. It was simply amazing!

The key was that this operation had indeed cost a lot of money.

After all, these advertisements had to be snatched from recruitment, second-hand cars, rental companies, and moving companies. Which company lacked money?

There was no price-quality ratio for advertisements. However, after snatching them, they could cleanse the environment and reduce the torture of brainwashing advertisements. It could be said to be a merit.

More importantly, not only could he dissuade customers from outside, but he could also make an example out of Tengda Corporation’s employees!

Torture travel would be fully opened in the future. They could sign up with money.

He had already explained this reason before. It was because making a torturous trip into a commercial activity would burn more money and incur more losses than purely employee benefits.

Thus, it was crucial to dissuade potential customers in advance.

On the other hand, it was another matter for Tengda’s employees. After all, outsiders could register as long as they did not spend money. On the other hand, Tengda’s employees could not even go if they wanted to.

Suffering was a company benefit to them. What’s more, it was a ‘benefit’ that could not be rejected.

When the employees saw that they would suffer as the person-in-charge, they would think that the benefits of being an ordinary employee would not be much worse than the person-in-charge. Why should they work hard and perform as the person-in-charge?

At that time, everyone would slack off. Even the original person-in-charge would start to keep a low profile. Wouldn’t that be better?

Therefore, the more Pei Qian thought about it, the more appropriate it seemed. He was quite satisfied with Meng Chang’s arrangements this time.

Pei Qian clicked on the documentary again when he returned to his office. He was prepared to relive it.

Such a delightful video should be filmed for 80 to 30 seasons!

In fact, this documentary was not very long. What’s more, the content of the challenge was not very exciting.

Rock climbing and outdoor survival were relatively professional projects. There were even many television programs that were used as themes. Compared to those professional gamers, the group of people on the suffering trip was obviously far from them. At most, they were considered entry-level.

However, it gave people a very down-to-earth feeling.

After all, it was obvious at a glance that the gamers who lived outdoors and climbed rocks were not ordinary people. They would naturally give people a sense of alienation when working on difficult and challenging projects.

For office white-collar workers who lacked exercise all year round, a survival master like Boss Bei has already considered a different species from him. Watching such television programs was more of a curiosity. He would not be included at all.

However, it was different for Suffering Travels. These were all ordinary people. Just eating compressed biscuits and dried meat was a very serious challenge to some of them.

Thus, it looked very immersive. Once it was immersive, he felt that he would not go even if he was beaten to death.

The challenge content in the documentary was relatively simple. It was mainly rock climbing, fast diving, swimming, setting up tents, starting a fire, cooking food, and so on.

Food was a farm bird bought in the nearby farmers’ market. It would be placed in a specific area for these people to catch. They could shoot arrows or make traps. If they could not catch it, they could only eat compressed biscuits.

It sounded interesting, but in the end, they would often be so busy that they would be covered in dust and would be so tired that they would pant. However, they would end up empty-handed. They could only watch others eat the roasted chicken and eat their own compressed biscuits.

The damage was not huge but it was extremely insulting.

These did not look difficult, but in fact, it was already torture for ordinary people to just sleep in the wild.

Pei Qian paid special attention to the performance of the people in charge.

Hu Xianbin performed the best in comparison. Perhaps it was because he was younger and had better stamina. He adapted faster.

Huang Sibo might not be very good at physical fitness but he was in a state where he was resigned to his fate. He did not complain much as though he knew that it was useless to say anything. He had an expression that said, “Brother Bao, what other moves do you have? Just use them. I’ll do whatever you want.”

Xiao Peng was still trying to get close to Bao Xu, as if hoping to use favors to break Bao Xu’s psychological defense. At the very least, he could relax. After all, he was relatively less hated by Bao Xu among these people in charge.

He Desheng was the most talkative. He deliberately acted badly in front of the camera. He had also been talking about how hard he had been during the interview. He seemed to want to arouse sympathy and get out of his misery as soon as possible.

As for Guo Licheng, his physical fitness was the best. However, it was obvious that the joy of survival in the wild was far inferior to playing with iron. Thus, he only fulfilled Bao Xu’s requirements very perfunctorily and waited for the event to end with nothing to live for.

A documentary fully expressed the life of these people in charge.

However, on the whole, there was a tone and prerequisite that no one was enjoying it apart from Bao Xu. Everyone was suffering and could not wait to stop the event and return to Jingzhou.

The documentary did not mention the names and identities of these people. After all, it did not matter who they were. What mattered was the pain they were suffering.

The goal of this documentary would be achieved as long as everyone saw that the torturous travel was real and had a natural dissuading effect.

Until now, the documentary had become quite popular on Aili Island. More and more comments were appearing as well.

Previously, when he had released the promotional video, some people had expressed yearning. However, it was quite rare now.

“When I watched the promotional video, I was wondering why it was called a torturous trip. Now, I understand. It’s really torturous!”

“The people we invited are not very professional. Shouldn’t they work hard to look like they are enjoying themselves? Why do all of them look bitter?”

“Perhaps this is Tengda’s motto? Must it be realistic?”

“What I mean is that the first batch of beta users should be people who are more interested in outdoor survival, right? Why do these people give people the feeling that they are being pointed at by guns to participate in the event?”

“Anyway, one thing is clear. This Suffering Travel is really torturous. That promotional video is the lie!”

“It’s quite good. I hope that we can produce more seasons in the future! It’s quite interesting to watch others suffer even though I’m not going!”

Many viewers were puzzled by the existence of this documentary.

Logically speaking, since this documentary was produced by the official platform, it should at least show a more positive side, right?

What’s more, there was no need to deliberately film this. Since it was an internal test, they must have carefully selected people who were interested in outdoor survival to participate, right?

Then, the documentary would naturally be very optimistic and enjoyable.

In the end, he did not know where the official platform found these people. All of them had a look on their faces that was more bitter than a bitter gourd. They really interpreted the word ‘suffering’ to the extreme.

The audience did not have any objections. After all, they enjoyed watching others suffer.

The key was, would this thing still be able to earn money in the future? Wouldn’t that be dissuading all target customers?