The fake foreign brand seemed to be a secret in their circle.

The popularity of pseudo-foreign brands in Empire is closely related to the characteristics of the people of Empire: the foreign moon is more round. Of course, European and American products are indeed better than domestic products in many cases, which also led to enterprises to follow suit.

Fake foreign brands are generally divided into three types: the first is the most common and most common, imitation name. For example, the old man’s big name, right? I’ll have a French old man’s head; Is HUGOBoss high enough? I’ll have a German boss, and so on and so forth.

When the locally produced goods registered their trademarks, they took advantage of the loopholes and added the name of the country to the big international brand. Emma, is there anything else on the tall and big brand immediately?

Can you tell? Of course, those who often buy luxury goods are not mistaken. After all, the prices are set there. Such fake foreign brands can’t enter high-end shopping malls, but what about ordinary people? There were many people in small counties, especially those who had never bought an international brand. They didn’t even know the difference between the old man and the old man from France. It sounded like the old man from France was more elegant than the old man.

There is a very Jian Dan example: the crocodile card.

Think about it, crocodile costume? What a familiar brand! There are high-end shopping malls, general shopping malls, pedestrian streets, pedestrian streets next door alley also has: international big-name crocodile special price! Lady Boss ran away, the boss did not intend to operate, the international big-name crocodiles are only one step away from the price, 399 two…

Registered in mainland Empire “crocodile” clothing has 3, respectively is the French LACOSTE crocodile brand clothing, trademark crocodile mouth to the right; Singapore’s CROCODLLE crocodile brand clothing, trademark crocodile mouth to the left; The mouth of the crocodile on the trademark of the Hong Kong-based Lai X Group’s Crocodile-branded garment also faces left.

Look at the crocodile on the logo. It looks exactly the same as the crocodile model. Only the direction of its mouth is different. Right, left, down. Can you distinguish between you…

If you can’t tell clearly, then sales will go up. There are countless enterprises with famous brands, especially those with famous brands. Moreover, most of them have good sales, but they are all in the low-end market.

The second category is somewhat technical: cooperation with foreign capital, or cooperative technology, or just access to foreign investment. But there will be a common slogan: original imports.

Whether it’s food, clothing, or electronics, if you go to the mall and take a closer look, you will see similar slogans, names or Chinese names with overseas bloodlines. Generally speaking, these are big companies, and their own big companies are trustworthy. In addition to the original imports, oh my god, then sales are leverage!

However, they all hide it skillfully. For example, an electronic razor. The words “Original Import” can be seen even if you are blind, and your 2.0 vision needs to carefully look for a line of small words: “Materials …” Well, the materials are the original import … ”

What is the core of an electronic product? It’s technology…

Take for example the pure overseas bloodline in the advertisement. Take a closer look: Cooperating with foreign capital to import technology … Unfortunately, this technology is not imported to make the electronic products that need the most technology, but to make jam … What is the most important thing about jam? It was not a technical input, but a truly pollution-free fruit.

The frequency of pure imports was so high that almost every large enterprise would use them. After all, there were many types of products in large enterprises. If a single enterprise did not have a product with a’pure overseas bloodline ‘, it would be too embarrassing. If it did not have one, it would have to be raised to a higher level.

The third type of overseas bloodline enterprise has the highest gold content, which is the Keshi furniture and Dekun electrical appliances model. Take the most popular Keshi furniture sold in the imperial capital for example. Firstly, Keshi furniture is not a household name in Empire but can be ranked in the top size of light luxury furniture.

What is the extent of light luxury? It costs about two million to buy a complete set of furniture of pure Italian descent. And luxury furniture costs about four million just to buy living room furniture. This light luxury was not something that ordinary people could afford. Customers are mostly concentrated in wealthy families, but not at the top of society.

The quality of Keshi furniture could not be said, but it was completely different from the fake foreign brand in front of him. His products were excellent, and his reputation was very good. Most importantly, Keshi is indeed an Italian registered trademark. It is imported from Italy, so the advertisement is also made: a genuine Italian descent, 100% imported from Italy. It is made by Italian handicraft for 200 years…

Few people dare to advertise like this on the market, This was not an’original import ‘and it was marked with a very small word’ Original import ‘. It was written in black and white with the words’ 100% Italian import ‘and’ Handmade in Italy for 200 years’. These two words contained the most gold, indicating that they were not fake foreign brands, but genuine overseas brands.

These two words can not be faked, after all, if this is found to be false advertising, any enterprise can not withstand.

Wait, look carefully.

Italian registered trademark, there’s something fishy here.

“President Wu, these two years you’ve developed so well. When you registered in Italy, I thought you couldn’t do it. I didn’t expect you to do so much now.” Su Su couldn’t help but exclaim in admiration. Keshi had been sold out in the Imperial Capital in just four years.

Four years of popularity is one of the success stories of the business community.

“Catching up with the craze for overseas brands, Back then, when I registered the Italian trademark, I was still on Old Trina’s line, “If I hadn’t gotten the registration of this Italian craftsmanship workshop, I wouldn’t have dared to say that I had’inherited two hundred years of Italian craftsmanship ‘now. You don’t know that the elites of society nowadays love overseas craftsmanship, and all of them are skilled. With the registration of this Italian craftsmanship workshop, I would have stood out.” President Wu was obviously very pleased with himself and shook his head.

Once an enterprise that had only been established for four years hung up ‘Made in Italy for 200 years’, the feeling would be completely different. Adding on the fact that it was indeed an Italian registered trademark, this was a real foreign brand.

‘”Hi, this Italian Handicraft Workshop I got you happened to be run by a neighbor of a friend of my classmate’s friend. There are only three people in the Handicraft Workshop, and Old Wu was settled in an instant. It hasn’t cost much yet.” Cui Guoyue’s words shattered the mysteries of heaven.

In fact, there were only three people in the 200-year-old Italian Handicraft Workshop…

It was equivalent to a small private furniture workshop in Italy, which Old Wu had bought with money and changed into a pure Italian handicraft. Can three people make furniture worth more than a billion a year? Of course not.

“A lot of people are following us now, “My Dekun Electrical Appliances are selling well now, but one of them came out, and a small factory in Germany that is close to collapse like me is hanging up. This Dekun Electrical Appliances is coming aggressively, with the background of the second generation of officials, and there are advertisements on all the major TV stations. If this continues, my Dekun’s business will be boosted by them.” President Xu sighed deeply.

In Empire, the seemingly genuine foreign brands like them, but also all the procedures for foreign brands are actually more and more domestic production enterprises, increasingly fierce competition.

“Then you have to advertise.” Hearing that, Su Su hurriedly pointed at Gaoleng and said, “He is very good at planning. I handed over the planning of the Annual Meeting of Huantai to Xingsheng Magazine, Gaoleng. If that’s the case, you can give Old Xu a friend price!”

Hearing this, Gaoleng was delighted.