“What should we do? Several catering giants are going to discuss green agriculture with you these few days. Isn’t it just a report from an annual meeting? Even President Jian doesn’t need to go out. Just send a more capable team over.” Yang Guanguan frowned when he heard this. Su Su’s arrogance towards her boss made Secretary feel a little unhappy.

There was no need to worry about the cooperation of the Green Agriculture Party that had already been discussed. As long as the ingredients were prepared and shipped over, it would be fine. Moreover, the report did not need Gaoleng to personally direct it. He was now the boss of the group, and there were plenty of people to do this small thing. It was enough for Jane Xiaodan’s subordinates to send a more experienced team over.

The propaganda of the Annual Meeting was focused on propaganda points, so it would be easy to stir up trouble if the propaganda points were found correctly. And the points were very easy to find. At first, Gaoleng had already discussed with Su Su, only two words: luxurious.

Reporting next year’s high-priced French wine, more than a dozen BMWs, enough to compete on the page. A dozen BMWs could only be given out by Huantai. After all, the group companies were all over the world. Although they weren’t famous in the world, they were top-notch giants in China.

Don’t look at more than a dozen BMWs, it’s scary. With such a big Huantai, such a small amount of benefits really aren’t much. It’s just that in previous years, Huantai would only send them out in other forms, but this time, they would take a more high-profile form.

The most important thing for the common people was welfare. When it came to which company’s welfare was good, the company’s image became high. The annual meeting of Huantai Company was deliberately chosen in romantic France, Su Su’s own manor. Such a tall annual meeting was enough to catch a glimpse of the world.

Corporate image is a very subtle thing, foreign enterprises will especially create this atmosphere, and domestic enterprises only began to learn to create these years. For example, we have long known that employees of Microsoft Corporation can dress up their own offices. They can decorate their own offices as they please. Some employees like boxing, so they can design the offices like boxing rooms. Some employees like the sense of age, so they decorate the rooms like old records.

They did a lot of programming in the empire, and similar content appeared more than once on big screens, in magazines, in newspapers, in new media.

Ten years ago, Microsoft and other foreign companies began to do so, which made the young people of the empire admire foreign companies. This was the soft power of an enterprise. What many people don’t think about is how many employees do Microsoft have, and how many people can own their own offices at headquarters?

With separate offices appearing on the screen, You can decorate your own office, Almost all of them were Microsoft executives and high-level talents. Not every Microsoft person could do this, but they deliberately weakened this point when guiding them. And Microsoft’s soft power penetrated into the hearts of the young people of the empire. The talents of the empire who did information were filled with admiration for Microsoft from a young age. This soft power attracted talents from all over the world to join.

This is the brand packaging of foreign enterprises.

Of course, Microsoft’s hard power is also here, which is undeniable. Soft power is always the embellishment of hard power. With this hard power and soft power, you can save a lot of advertising costs.

Actually, the ordinary employees of Microsoft are very casual. Just like the ordinary employees of our company, there is no need to wear suits to work. You can put flower pots on the table. However, if you put it another way, it will appear tall and big. Apart from Microsoft, you can search if you want. Almost all famous companies in the world have produced similar promotional films. Almost identical to Microsoft’s promotional films is Disney, whose employees can dress up their own offices as they please.

Apparently, Huantai Group, which had already grown up, also began to learn the soft power propaganda of foreign enterprises. Previously, similar advertisements of Huantai Company would appear in the media every year. Now, when the Imperials mentioned Huantai, they would say, “Ah, this company’s welfare is especially good!”

Welfare is good, but there is also a lot of pressure to emphasize welfare, and then shape the pressure into striving: ah, the welfare of this enterprise is particularly good, and the people inside are very active!

At the end of each year, there would be many financial reports about the annual meeting of enterprises. What kind of company took out ten million dollars in cash and what kind of boss rewarded five BMWs to its employees? The publicity of the annual meeting of Gao Da was indispensable, and at the end of each year, there would be many reports about the annual meeting of enterprises. There are also mega-companies that shoot their own annual meetings and put them online in small clips.

Annual conference is a must for large-scale enterprises to promote their brand soft power, and is one of the most important work of large-scale enterprises’ corporate publicity department.

However, Yang Guanguan was right. Although the annual meeting was important, Gaoleng’s current status was different. There was indeed no need for Gaoleng to personally interview such a project.

Gaoleng shook his head and smiled, “Prepare the tickets. Help President Jane prepare them as well. Let’s go to France together.”

“Let’s go together?” Yang Guanguan was obviously surprised.

Gaoleng didn’t reply anymore. He just lowered his head and continued to teach Yang Guanguan how to handle a certain document. Yang Guanguan still didn’t understand that Su Su had to make Gaoleng personally act like she wasn’t the boss of Huan Tai. On the contrary, it was exactly the opposite.

She’s helping Gaoleng.

It was just that she had always been very strong, using power to suppress others. Su Su, this woman was used to being strong, and she no longer wanted to be gentle. She would only forcefully tell Gaoleng that you were coming this year’s meeting, and that you must come.

Actually, she was helping him in her bones. It was just cold outside and hot inside.

This was the Annual Meeting of Huantai Group, and it was also in Europe. This time, Su Su personally controlled the Annual Meeting, and several major media followed up. This was a big move. Huantai Company’s corporate propaganda in the next many years would probably use the materials from this Annual Meeting.

You can write a feature story about the welfare of the Huantai Group.

You can also make documentaries, add the information about Huantai from before, and match it with last year’s meeting, linking the past with the future.

You can also find a few exceptionally talented employees who have been promoted along the way, conduct live interviews, produce albums for them, and use them in future promotions.

Su Su valued this kind of annual meeting. She had cooperated with Huantai, and many of the business executives would be present. This was a gathering of top-level elites. If Gaoleng went, it would only be good for him and not bad for him.

“How many days?” Yang Guanguan asked.

“At least a week.” “Book me,” said Gaoleng. “In the vineyard area of Burgundy, find a better one.”

“Burgundy?” Yang Guanguan was puzzled, “President Su’s annual meeting address is in the south of France. Do you want to book it to Burgundy?”

“Bordeaux, make a reservation, near the large vineyard, a high-end hotel.” ‘”Su Su will definitely go and inspect her vineyard company, and I will also go and inspect her vineyard company.” Gaoleng did not raise her head.

Bordeaux and Burgundy are two famous vineyards in France. Don’t look at French wines, which are famous all over the world. Today, one-third of French vineyards are eyed by Empire. Too many people from Empire go to France to buy vineyards or even buy shares in famous wineries.

As for Su Su, Su Su would naturally not miss out on such a good business in France. Most of the imported wines used in the luxury hotels owned by Huantai Group were brewed by the wineries she bought in France.

“Looks like you’re going to go all over France.” Yang Guanguan said.

Gaoleng did not say anything and lowered his head to get busy. He was leaving for France the day after tomorrow. It seemed that he would have to work late into the night these two days.