New areas of business!

Yang Peng sneered and apologized? The word had never appeared in his life. He glanced at the piece of paper and saw a few keywords before his expression changed.

He immediately picked up the piece of paper and looked at it carefully.

“Fengxing, are you going to develop like this in the future?” After a long time, Yang Peng raised his head to look at Gaoleng, his eyes bursting with passion.

“This is the direction you’re best at, isn’t it?”

Yang Peng picked up the paper and looked at it again, “Star Fengxing is not going to develop in the direction of comprehensive magazines?”

Yang Peng did not say ‘Fengxing’, but ‘Star Fengxing’. This attitude showed the change in his heart. He stopped being aggressive and put away his fists, revealing an embarrassed smile on his face.

‘”Hug… I’m sorry… President Gao, I was too…” It was not easy for Yang Peng to apologize, he stammered.

“It’s a small matter.” Gaoleng hurriedly interrupted.

Slapping the table was naturally inappropriate. It was normal for Gaoleng to suppress him, but he couldn’t suppress him fiercely. There was no need for that.

‘”Firstly, once the group grows stronger, there will definitely be many similar magazines in Xingsheng Magazine. However, there is no need for the same magazine business right now, so Fengxing cannot replicate Xingsheng’s path. Secondly, you are very capable, but you are not good at overall planning. Your overseas business is fan economy and you earn a small sum of money, right?” Said Gaoleng.

Yang Peng nodded. The company he runs overseas is a small fan business, Around the industry chain of those European stars, they specialized in fan business. The company was not big, but the profits were very sizeable. This sizeable amount was relative to the investment and return. A small investment earned a hundredfold return. It was an excellent exercise for Yang Peng, who was still a graduate student at that time.

At this summit, Gaoleng saw his bright spot: Yang Peng, who had been a fan economy before, was particularly good at connecting celebrities to live broadcasts. He was skilled and experienced in fan economy in Europe and the United States, so he was able to deal with the backward artists in China.

“Actually, Xingfeng Xing’s path of development is broader than Xingsheng Magazine. Xingsheng Magazine is heading towards the number one paper magazine in China, and will develop a number of magazines, newspapers and other paper media in the future; “Apart from entertainment reporting, Xing Fengxing is also focusing on expanding the entertainment industry. This business includes the fan business that you have had experience in before, as well as investing in film and television. By the way, it is also possible to add an artist business. Now, it is also very profitable to be an artist business.”

From the looks of it, Star Fengxing’s expansion was indeed broader than Old Yang’s previous settings.

“Investing 100 million yuan, you want to give it all to me?” Yang Peng was a little surprised.

“Right.” Gaoleng nodded affirmatively, “I will only judge the general direction. You can do the specific details. I suggest setting up a fan economy business group. You have experience in this area before. The fan economy in Empire has just started. Compared to the scalpers on the market, a regular army like ours will definitely be able to make a profit.”

The fan economy is a very invisible part of the entertainment industry’s extended economy, but it is well known to fans.

When we see the media often appear in the airport pick-up, uniform clothing pick-up is generally a specialized fan economy company operating; Listen to the concert of the celebrity on the spot, uniform clothes, holding a uniform indicator light in hand, the other collections purchased are mostly the cooperation of specialized economic companies.

Economic company and artist team work together to organize admission, pick up, promote peripheral products, and then split with artist company.

This was one aspect.

On the other hand, he did not work with the artist team, but instead developed some small products of first-tier stars. For example, there were artists’ photos on the cups, hanging decorations, etc. The products made by regular fan economic companies were of exceptionally good quality and of very high quality. They would attract large numbers of fans to buy them, as well as artists’ companies to buy them in groups.

Back then, Yang Peng was the second type. After all, the first-tier celebrities of the European and American countries would not cooperate with him officially.

Yang Peng was already good at dealing with fans to develop his business. Now, he was only left with how to talk about cooperation with celebrities. And now, relying on Starlight Media, it was easy to talk about cooperation with some celebrities.

“I feel that I can definitely do it in the domestic fan economy. I am indeed good at it. I can also work directly with artists in China. After all, we have some resources for magazines.” Yang Peng nodded affirmatively, “I wanted to do this when I first returned home, but my father felt that this kind of industry was not very fashionable.”

This kind of industry was indeed not very fashionable in the eyes of older people. It was just like when paparazzi had just risen, many people disdained to do it. As a result, after a few years of development, Zhuo Wei had become the number one paparazzi. Many companies that specialized in exposing celebrity lace began to set up.

The first one would often be questioned.

“No, this is a fist industry.” Obviously, Gaoleng did not think so. He stood up and smiled, “We are not just earning a few dollars from fans. At present, there are no companies in the country that specialize in organizing fans’ activities such as artists’ peripheral products, concerts, and face-to-face meetings. Some artists’ companies do it themselves, but they are unable to free up their hands, so they do it in an irregular manner.” Some artists don’t do it, so fans pick up the phone, concerts and other chaotic scenes, and the money is also made by the scalpers.

At present, although there are a lot of fans in China who are crazy, and there are also many companies that are making products around celebrities, there is indeed no company that is particularly big. The kind of company that can include most of the products around celebrities hasn’t appeared yet.

After all, the entertainment industry in the Empire had only begun to develop rapidly in the past 15 years, and the market around the fans had only begun to erupt in astonishing fashion in the past 5 years.

“If there is a company that specializes in standardized marketing for fans, I think artists will be interested, but only if the fan business is professional enough.” Yang Peng answered.

As expected, Yang Peng was very intelligent towards the fan economy. Gaoleng nodded in approval.

“As long as we do well, it’s going to be a lot of money. If we want to do it, we have to be Empire’s number one fan economy company.” Gaoleng reached out and patted Yang Peng’s shoulder, “The first customer we faced was mainly celebrities. After working with celebrities, we would then face fans. Under the authorization of the celebrity team, we would develop a series of peripherals, pillows, blankets, collection cards, and so on. We would come out to organize fans to attend any large-scale activities of the collaborating celebrities.” “The key is to be bigger, take the lead and occupy the market. Being two stars is meaningless. To be two stars, you need to include 50% of Empire’s second-tier stars and above.”

Don’t underestimate the fan economy. As long as you are a famous big shot in the country, the first and second-tier stars will almost always come to you to cooperate. After all, peripheral products are one of the most important shows for celebrities to create value. This is the money that celebrities don’t make in vain when they receive advertisements. If you have a particularly formal, experienced company that specializes in running the fan economy, working together can also make you look exceptionally big.

Like some male stars who have left the South Korean team, they have released several airport pickup photos, with fans dressed in orderly uniforms, hand-in-hand to open the way for their idols, none crowded and none rushed to take pictures, creating a reputation in the industry.

After a certain male star’s concert, every fan stool was properly placed without a single scrap of paper. This also made headlines for a while, making people feel that this male star’s fan had special qualities.

Was it because the star’s fan base was so high?

Not really.

Artists returning from South Korea have followed the South Korean fans’ economic partnership approach, working with the country’s now professional fan economy, which distributes uniform clothes, hats and brand lights to fans before and after concerts. Don’t underestimate these things. Although there are copies of the hats on their heads on the roadside, every fan who enters the venue will buy genuine lamps and hats at a high price.

The fan economy company was professional enough to guide fans to pick up the phone, so it was naturally better than flocking together to pick up the phone.

The celebrity team was happy to work with such a company. First, it would save them some trouble and face, and secondly, they would have a share.

If a fan who becomes a front-line star can make a net profit of 10 million a year, what about 10? What about a hundred? Extending to second-, third-and fourth-line stars?

This was a huge market, and this market was most suitable for Yang Peng, who had experience overseas.

Only by knowing people can one make good use of them.

Old Yang knew that his son was suited to do this, but he disdained letting him do it. After all, this kind of company in the country did not seem to have formed a system. What Old Yang wanted was for Yang Peng to take his place and turn Fengxing into a comprehensive magazine, which represented social status.

Becoming a fan economy?

Too low social status!

“Do you want to do it?” Gaoleng asked.

“Yes.” Yang Peng’s eyes lit up.

“This industry can be listed.” Gao sneered, “If you need my help, call me when you invest 100 million yuan of venture capital.”

Gaoleng was optimistic about this sunrise industry and its social status? If he got bigger and became the number one leader, then his social status would come.

“Well, I have to think about it. I have to go to Korea and the United States. There are mature fan companies there.” Yang Peng seemed to be full of fighting spirit. He nodded at Gao Leng, and a trace of embarrassment appeared on his face again. “Then what? President Gao, then I’ll go get busy first.”

Yang Peng called Gaoleng ‘Chief Gao’ quite naturally. He had always worked under Old Yang. If anything happened, he would settle it with Old Yang. He was already used to the environment where someone was in charge of the overall situation. Now that Gaoleng was in charge of the overall situation, it was very easy for Yang Peng to adapt.

And being able to let him do what he wanted to do, and having experience in doing it, made Yang Peng, who was not suitable for the helm but had a strong ability, very likely to grow into a very outstanding executive officer.

“Go ahead. The first executive meeting of the group will be held in a while. Let’s go take a rest.” Gao Leng nodded.

The group has not been established yet. There will be many things to discuss in the early stages. This meeting is very important. Lu Yajun, Yang Peng, Jian Xiaodan, Old Diao, Brother Hua, Mr.Jian, and Brother Biao will also be present. After all, Gaoleng holds a portion of the shares in Hook Village.

Fatty was also on the list of attendees.

The fatty was extremely excited, and Old Diao, who felt a lot of pressure, seemed a little nervous. Lu Yajun was the calmest, while Brother Hua, who had long been shut down by his clothing store in the imperial capital, and Mr.Jian, who used to do tea business, were a little excited. After all, their Gao Agriculture had received a huge amount of venture capital.

As soon as they thought of establishing a group, the blood of these men who fought with each other surged.