The inside story of the distribution channel “can be chatted fashion force after reading.”

Gao Leng nodded and drank it all in one gulp. After drinking it, he frowned again. Why did this wine have an astringent taste? He thought.

“You’ll be busy later. I won’t be circling around anymore. Well, I have 8% of the original shares in Feng Xing Magazine that I can sell. I’m here to see if you want the shares.” Zou Da said straightforwardly. Obviously, he had already prepared to sell his shares.

“I’m an old employee of Feng Xing Magazine. I… I don’t want to sell shares at this juncture.” Zou Da sighed as if he had no choice but to sell the shares. An old employee was selling the shares to Gaoleng at this juncture. This was undoubtedly helping Xingsheng Magazine acquire Fengxing.

“Brother, did something happen to you?”

“Sigh, it’s hard to say. Something has happened at home. Anyway, it’s just a bad year.” Zou Da took a deep breath and said, “My own liver is not good and I can’t play for Fengxing anymore. I’ll just retire.”

Gaoleng did not say anything and smiled faintly. These words sounded like water. Something had happened at home and it was unfavorable for the years to come? Forget it, selling shares is just for money.

“The price should be based on the current market price.” Zou Da simply said it. He looked at Gaoleng confidently. Right now, no one wanted Gaoleng’s shares more than Feng Xing Magazine. It was well known that Xingsheng wanted to take over Fengxing.

“The current market price is relatively high.” Gaoleng shook his head and smiled faintly with an expression of unwillingness, “In a few days, Feng Xing Magazine’s shares won’t be worth much anymore. Why should I buy yours now?”

Zou Da’s expression changed.

That is why he is now looking for Gaoleng to sell shares: now it is sold at a high price. Smart-eyed people know at a glance, get the limelight of OMSAS venture capital company Xingsheng eyeing Fengxing covetously is also in the momentum, also have enough strength to take down Fengxing; At present, Fengxing was in chaos. During the chaos, the shares weren’t very valuable. At least, they were much more devalued than they are now. It could be said that their shares had become increasingly worthless since the day Gaoleng started headhunting and poaching. Feng Xing Magazine did not go public. This kind of dividend was part of the stock market, and the sale was also an internal sale. The price depended more or less on negotiations between buyers and sellers, not on the stock market.

To put it bluntly, even if the market value of Feng Xing Magazine was $1 billion, the first 8% of the shares in his hands would be sold, and the number of buyers would be several million at most. This was because the market value included his labor costs, vehicle costs, and so on. The price paid for this aspect by the media was indeed not high, and it was also paper media. The internal shares of paper media were always sold at a low price.

Moreover, paper media like Feng Xing Magazine didn’t have a market capitalization of 1 billion yuan. The current market capitalization of Fengxing was at most 500 million yuan. Fengxing wasn’t like Starshine. Starshine had limitless prospects for all-round development. What Fengxing had always done was to follow the stars. Although this kind of pure entertainment magazine was very famous in the entertainment magazine industry, it was really sold for a low market value.

This is the peculiarity of paper media: there are not many hard equipment in itself, only those cameras and cars can be redeemed in cash, not even land, paper media is mostly rented office buildings.

Paper media is more valuable in terms of staff and distribution channels, and his staff is losing a lot. The relationship between distribution channels is also in Lao Yang’s hands. This is a relationship between people, so it’s impossible for you to buy Lao Yang’s channels just by buying Fengxing.

Distribution channel is one of the core competitiveness of a paper media.

The distribution channel says that the popularity is the distribution route, your magazine or newspaper through what form, let the reader see.

If your magazines and newspapers are only available to readers at the newsstand, they are doomed to collapse and circulation is too small. In addition to the newsstand, where should print media be distributed?

Whoever has more channels will have a wider distribution.

For example, magazines on an airplane can only have some fixed media. China Southern’s airplane channels mainly supply China Southern magazines and China Southern newspapers, but you will also see other magazines appearing on the airplane. Then how did the other impurities get up?

Channel fees.

Channel fees are very expensive. China Southern’s channel fees are: 1 yuan per book per day. In other words, each copy of the other impurities had to be paid a channel fee of one dollar a day to China Southern Airlines Media. If 100,000 copies were released on all of China Southern’s planes that day, then China Southern would be paid 100,000 yuan a day.

As for the 100,000 copies that were thrown onto all the planes of China Southern Airlines, the amount would be more than enough.

The bullet trains also had special magazines, but the bullet trains’ magazines were all in the hands of the railway bureau, and there were no magazines from other media on the bullet trains. The advertisement fee of EMU magazine is very expensive, the expensive is in this channel: Everyone gets on the train and flips through the magazine when they have nothing to do. The target audience is stable enough, so the advertisement fee is naturally high.

There are also some newspapers that are regularly distributed at the subway entrance. That also requires channel fees. Newspapers are paid on a monthly basis, ranging from hundreds of thousands of channel fees for circulation on the subway to hundreds of thousands of channel fees for circulation on the subway. Feng Xing Magazine’s distribution has applied for the state media channel distribution, but also in other channels to promote widely, Fengxing’s greatest advantage is in the civil aviation airplane distribution.

It’s not China Southern, it’s Imperial Civil Aviation. This level was different. The Empire Civil Aviation was in charge of Southern Airlines.

Civil aviation has civil aviation media, civil aviation encompasses Shenzhen Airlines, China Southern Airlines, and other international flights in the domestic flight all channels. Therefore, if the magazine could board a civil aviation plane, then it would inadvertently be of a higher grade. After all, customers who took the plane were considered high-end groups, so it would be easy to sell if they targeted the advertising fees of such groups.

Feng Xing Magazine boarded a commercial plane, so they took a lot of expensive watches, cars and other ads. This was one of Fengxing’s core competitiveness. Otherwise, how could a magazine that only wrote about the bottom of star skirts take down some ads for luxury goods? These luxury goods manufacturers also look at their magazines on the plane, can be seen by potential customers on the plane and advertising prices are cheaper than civil aviation magazines.

The channel fees for civil aviation are very expensive. There is no discount on the price of a copy of the channel fee of two yuan a day. That is to say, if other magazines board a civil aviation plane, they will pay two yuan a day to the civil aviation media for a copy of the channel fee.

Old Yang took it at a packing price of three million yuan a year.

Three million! This is the price of cabbage!

If you calculate, it’s two yuan a day for others to get on the airline, and 100,000 yuan a day is the most basic, then how much does it cost a year? Seventy million dollars in channel fees! Even if you give a discount, it will still cost more than fifty million yuan, and Old Yang took three million yuan.

But after taking down Fengxing, did you take down the civil aviation channel? Of course not. You have to expand the channels yourself. How much can a paper media be worth other than employees and channels? Excluding staff and civil aviation channels, prices in Feng Xing Magazine have shrunk dramatically.

Zou Da was sure that if he wanted to sell the shares, he had to sell them before he bought them. He would sell them at a good price. If he was certain that Gaoleng would definitely take down Fengxing, and if he had shares in his hands, it would be of great help to him to take down Fengxing. He would buy the shares in his own hands at any cost.

Perhaps, he could get a higher price than the market price.

Gao Leng smiled coldly and put down the wine glass. He knocked on the table with his hand. After pausing for a while, he habitually knocked on the glass rhythmically.

This habitual action meant that Gaoleng was laying out the plan.