Why is the role of the media gone?

“Let’s not talk about the summit, Sister Shan. Let’s talk about Yuzhi’s program in Xingsheng Magazine.” Gaoleng smiled at Yuzhi and said, “I told Yuzhi before I came here. I didn’t just come here to ask you to support my summit. The most important thing for me to come here is to cooperate with Yuzhi.”

“Please, I’ll listen carefully.” Sister Shan said.

“I know you want to do charity quietly and do good deeds in a low profile.” Gaoleng explained with a serious smile, “And I think the media should also take on the responsibility of helping the people, in addition to speaking up for the government and satisfying the people’s desire to read. There are too many media outlets doing celebrity news now… Many national media outlets are taking pictures of the bottom of celebrity skirts…”

As he spoke, Gaoleng gave Yang Peng a meaningful look.

Yang Peng’s face turned red and white. His Feng Xing Magazine was a pure entertainment magazine.

Yang Peng, who was explaining at this moment, clearly lacked confidence. “After we hold this summit, we will join the finance and economics section.”

“Come on.” Gaoleng smiled and encouraged him. This smile was like a knife. He encouraged the younger generation to hide their mockery. He patted Yang Peng on the shoulder and said, “Little Yang, you need the media to take responsibility!”

…

Yang Peng looked at Yang Guan Guan and then looked at Gaoleng’s heart. He hated Yang Guan Guan so much, but he couldn’t fight it. Yang Guan Guan’s poisonous tongue was released from the outside and he directly said it out loud. However, Gaoleng’s poisonous tongue was reserved. It seemed to be polite, but in fact, every word was a knife.

“That’s right, there are too many gossips right now. There’s no positive energy at all!” Sister Shan echoed Gaoleng’s words, “Don’t you think you can’t cover people who need help if you spend so much time covering a star? You can’t cover scientists? Although my own daughter is a star, the news is so messy that even I can’t look down!”

Sister Shan had fallen into a trap.

The column she was talking about happened to be the column that Gaoleng wanted to run, but Gaoleng had an additional title of ‘Universe’.

In Gaoleng’s view, as a national newspaper and magazine, apart from reporting on the gossip of celebrities, there should also be reports on finance, economics, people’s livelihood, and more importantly, charity. This was astonishingly consistent with Sister Shan’s view.

“That’s why I want to work with Yuzhi to create a column about four veterans in need of help every month.” Gaoleng reminded.

Sister Shan recovered. She narrowed her eyes and thought for a while before shaking her head, “President Gao, if you really have the media to play a role, then you can directly open a column like this. Wouldn’t it be good if you helped those poor people write each issue? Why did you still call it Yu Zhi?”

“That’s right. You should say that you want to make money if you want to use the media.” Yang Peng was well aware of the difficulty of the media’s operation, so he took a bite. “President Gao, you have so much media responsibility, why don’t you just open a column to provide relief to the hardworking people? Don’t be so stingy. A large magazine like Xingsheng is worth investing in a cross-page magazine to write about people’s livelihood!”

Yang Peng, who was well aware of the difficulties in the media, had a thorn in his side. He knew that writing about the people’s livelihood was a loss. This media role requires money to shoulder.

Nowadays, most people say that the media are not responsible for it. The entertainment page is updated so quickly every day and occupies a large number of pages. And the news of saving the poor people can’t keep up with one thousandth of them. Why are they scolding that they are paying attention to the actors instead of the common people?

There were news that paid attention to the common people: social news, but at least half of the social news went to hunt for curiosity. What uncle next door cheated on his sister-in-law, what street fighting in the main palace, and so on, news of saving the common people only came out once every ten days and a half months.

Why?

Is it because these reporters have no integrity, no media?

Gaoleng gently sighed and explained, “Sister Shan, you know that our Xingsheng Magazine is a private magazine. There is no denying that we want to make money.” Not to mention making money, this kind of charity program is very difficult to recover costs. Look, three or four veterans’ stories a month, how much does that cost? “A page a day in Xingsheng Newspaper would cost 500,000 yuan a day if it were advertised.”

Gaoleng raised a finger and said, “This is still a discount for regular customers.”

“Xingsheng Magazine only comes out once a month, and it’s even more expensive. Last year, Xingsheng Magazine bid for 300 million advertisements for the whole year. Magazines are high-grade, but their pages are expensive. The salvage column costs more than 3 million yuan per year according to the price of the page advertisement, and the actual operating cost is far more than that. You should know that if it’s an advertisement, then Jian Dan, just ask the company where the advertisement is going. But what if it’s a report? That would cost at least five reporters, which would add up to a minimum of four million yuan for the whole year. ”

When Sister Shan heard this, she was lost in thought. It was indeed difficult to force a private media organization that specialized in profit to earn less than four million yuan a year for nothing.

“Not to mention this column is I want to focus on promoting, focus on promoting what do you mean? It means that we need to open up a channel for this column on Xingsheng’s official website. We need to implant at least a dozen pages, which requires a bunch of people to do it. To apply for official Weibo and WeChat posts specifically for this column, and to push new reports every day, another batch of people would be required to do so; Advertising in other media costs at least tens of millions of dollars. ”

Sister Shan’s expression changed. This didn’t just mean that Xingsheng Magazine would lose four million yuan a year. This meant that they would lose tens of millions of dollars a year.

None of the state media, let alone Xingsheng, can do so now with annual state funding. No wonder the media entertainment section now occupies the majority, everyone likes to watch stars, this section of the most expensive advertising is to carry a media year-round economic operation of the main column.

Now it is a market economy, everything depends on the market, there are advantages and disadvantages, why is the responsibility of the media gone? In the end, it was still the word’money ‘.

“Charity costs money, and it’s not impossible for a media to publicize charity without making money. But do it once, how many years? Impossible.” Gaoleng reached out and held Sister Shan’s hand tightly. “Sister Shan, I really want to run this program for a long time, so I need Yuzhi’s star halo.”

“Continue.” It is clear that Sister Shan is very much in favor of the idea of Gaoleng.

“If I just open a column to do charity, it is certainly a loss, but if the star and charity linked to the formal establishment of a column, it would be different. This is Empire’s first charity column named after a celebrity, and Yu Zhi’s title is natural. Behind her is your donation. “We in Xingsheng Magazine will create this column as a boutique. Those elderly veterans of the Anti-Japanese War deserve Yu Zhi’s attention, and they are even more worthy of being reported.” Gaoleng stretched out his hand and held Sister Shan’s. “I know you have a good heart, Sister Shan. Our report is not about who donated money. We are about every single veteran of the War of Resistance against Japan who has been funded. Isn’t it worth it to give them an exclusive interview? Isn’t it worth it to only stars?”

‘”Yes, give a report to the veterans of the War of Resistance against Japan that we sponsored. This will truly warm the hearts of the people. They have taken down this great society with a barrage of bullets, and it is worth being recorded!” Sister Shan nodded her head repeatedly.

Unknowingly, Sister Shan blurted out ‘We sponsored’, and Gaoleng had only said a few words in her heart.

“Therefore, I would like to ask Sister Shan and Yuzhi to make a move, We run a charity program, “Let the celebrities who earned a lot of money but didn’t do anything good follow suit. Let the media learn from them … especially the female celebrities who asked for gifts from their fans and claimed to be doing charity …” Gaoleng looked at Yang Peng meaningfully once again.