Entertainment News Headlines - Chapter 579

579 Chapter 579

As soon as the end-of-production party for “immortal encounter” ended, Jiang se immediately flew from Suzhou to Italy.

Two months ago, when Jiang se was still filming “immortal encounter,” Xia Chaoqun had already received news from Elysees that the advertisement plan had been set. They would fly to Italy to prepare for the shooting of the advertisement once Jiang SE’s scenes were completed in late September.

Both Jiang se and Elysees placed great importance on the advertisement this time. Jiang se rarely appeared in public during her filming period and did not pay much attention to the media’s opinions.

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However, the news on the internet that she was going to endorse Elysees had already gone viral. After Huaxia information released some gimmicks that attracted the public’s attention that day, many Chinese netizens still held a skeptical attitude in the beginning.

However, as the three parties involved in the matter remained silent and did not come out to explain or clarify the situation, many sensitive netizens had already picked up some clues.

The official website of the company Elysees was currently filled with the curses of Tao cen’s fans. The most serious issue was probably the joint boycott of Elysees by a group of Chinese socialites and ladies.

With the wife and daughter of the local Jingtai real estate’s CEO, Zhou Wei, leading the way, they had publicly opposed the actions of the Elysees company to change or increase the spokesperson during an auction.

The mother and daughter were both hardcore fans of Tao cen. Since Elysees had entered China ten years ago and Tao cen had become its brand ambassador, other than publicly expressing that Tao cen’s temperament was flawless with the brand image of Elysees, he had also set an example for himself. Among the cars in his family’s collection, almost every model produced by Elysees was there. He could be considered a very supportive customer of the brand.

Under Mrs. Zhou’s lead, many ladies in Beijing had bought cars from the Elysees family.

It was because of the existence of Tao cen’s strong purchasing power that Elysees had more than 60% of its sales in China. Therefore, in the sixth year of Tao cen’s endorsement of Elysees, Elysees gifted him a car as an honor, which caused a great sensation at that time.

Now that Mrs. Zhou and her group of close friends had joined forces to boycott Elysees from using Jiang se as their spokesperson, it would have a huge impact on Elysees ‘sales.

As the world’s top sports car brand, Elysees ‘cars were still mainly high-end sports cars. Under the brand’s culture and the extreme craftsmanship, the price was still not something that the average person could afford. The main target of service was still the rich.

Mrs. Zhou and the other well-known wealthy ladies in China gathered together to boycott Elysees, which still brought some pressure to them.

Xia Chaoqun had a good relationship with Piech, so he had some understanding of the internal situation of the company Elysees.

In the sales of cars by the Elysees company, the number of purchases made by the wealthy accounted for more than 60% of the Chinese market. Therefore, one could imagine how serious the words of Mrs. Zhou and the others were.

In the past few months, there had been a significant decline in sales for the company. In fact, the change of spokesperson for the company in China had affected the brand itself.

At the moment, the brand had placed its focus on Jiang SE’s advertisement. They only hoped that after the advertisement was released, they would be able to recover from their disadvantage and increase the sales of their cars.

This was an opportunity, but it was also a gamble.

Tao cen’s advantage was too great. In the eyes of many Chinese people, her brand image was already bound to the brand Elysees. In the eyes of most wealthy ladies, led by Mrs. Zhou, they would instinctively think that Jiang se had come after them.

In the eyes of many socialites and ladies, she was far inferior to Tao cen in terms of her age, status, and background.

In recent years, although Jiang se had risen to fame with the help of several movies, Mrs. Zhou still felt that her background was too shallow. Her temperament and family background were not enough to support the endorsement of Elysees. Furthermore, Mrs. Zhou and her daughter were fans of Tao cen. They would side with her psychologically.

If Jiang SE’s advertisement was not filmed well, it would not be able to show its expected effect after it was released. It would not be able to save the sales of Elysees from its decline due to her signing as their spokesperson. In that case, it was possible that Elysees ‘sports car would no longer offer Jiang se an olive branch after the two-year endorsement contract was over.

At the same time, Tao cen would be the biggest beneficiary of the addition of Elysees’s spokesperson. She would prove her brand value with practical actions, and many big brand manufacturers would favor her more.

She didn’t need to do anything to prove her status as the top female star in China.

On the other hand, if Jiang se failed in this endorsement, it would be a huge embarrassment for her.

No matter how the rumors spread that she was now on equal footing with Tao cen, or whether the company had retained her with shares when they signed her, the market data would not be fake. That was the true reflection of a female star’s true value, and it was far more real than what a small number of people thought.

At the same time, if Jiang se could not prove her appeal, she might end up making a wrong decision on the Elysees sports car and become a laughingstock. This would affect Jiang SE’s reputation as well. This matter would not be resolved just because her endorsement period was over. This lesson might cause many luxury brands that might collaborate with Jiang se in the future to stop.

Both Xia Chaoqun and Jiang se knew very well how serious the consequences would be.

Therefore, Jiang se placed great importance on the shooting of the advertisement for Elysees. She could have stayed in Suzhou to rest for a few days after the shooting of ” destiny “, but she decided to leave the country early. She wanted to communicate with Elysees ‘company and familiarize herself with the sports car that Elysees had asked her to endorse.

The moment Jiang se arrived in Rome, she quickly contacted Elysees. After an afternoon’s rest and adjusting to the time difference, Jiang se was invited to visit Elysees ‘factory in Italy.

The new sports car that Elysees had launched was named leopard. It had not been officially sold to the public yet. The product’s image and various data were still confidential. Jiang se was one of the first ‘visitors’ to see leopard.

Jiang se was not as interested in sports cars as PEI Yi had been in his younger days. She had always been a stickler for rules. When she was still Feng Nan, there would always be a chauffeur to drive her around. She had sat in PEI Yi’s sports car a few times.

Most of her knowledge of sports cars came from PEI Yi. However, the leopard card launched by Elysees caught her attention at first glance.

The leopard, which was parked in the factory, was black in color and had a smooth design. It looked like a leopard lying in wait in the dark, beautiful and elegant. Its appearance alone was enough to attract people’s attention.

Under the light, the elegant black seemed to have a life of its own. With every step it took, the surface of the car seemed to come to life, exuding a sense of brilliance.

this leopard was completed three months ago. It’s the one you’ll be using for the advertisement shooting.

The person-in-charge from Elysees introduced the car to Jiang se with a smile. He gestured for his assistant to unlock the car and introduced the basic functions of the leopard to Jiang se. the leopard this time is going to be launched in four colors: black, white, yellow, and red. However, the company’s current focus is on black.

Compared to the bright colors, the most classic car color of the Elysees company was still black. After focusing on cars for many years, the Elysees company’s research on car performance and all aspects had reached the peak. Just this black color alone was not something that ordinary cars could make.

The more ordinary it was, the less eye-catching it would be. Jiang se could imagine how this leopard would definitely attract the attention of many sports car fanatics once it was launched.

When the car door opened, the person-in-charge smiled and gestured for Jiang se to enter the car.

When comparing the interior of the car to the exterior, not only did it provide the driver with the ultimate sense of visual enjoyment, but it also took into account the driver’s comfort level. The moment she sat in the seat, Jiang se felt as if it was wrapped around her body. Although the new car was not as good as it came out of the factory, it did not have a pungent smell. In the middle of the steering wheel was the silver Elysees company’s special . When the car started and the engine sounded, it felt like a wild beast was about to charge out of its cage.

As the car’s data was still confidential, Jiang SE only got out of the car to familiarize herself with it. She did not try it out.

It was not without reason that Elysees made this limited edition leopard their brand’s first release in many years. With the significant upgrade in the product’s appearance and performance, it was no wonder that they had to sign a separate brand new spokesperson to endorse this leopard.

It was likely that what Elysees wanted to express was a brand new and upgraded sports car and a new spokesperson to prove that Elysees’s sports car had entered a new era.

On this trip to the Elysees factory, other than the reception staff, the automobile Engineers, and a large number of other personnel, there was also the designer of the advertisement. The two parties had made initial contact and communicated, so the subsequent cooperation was undoubtedly much smoother.

Similar to how Jiang se had a rough idea of what was going on when she saw the sports car, the designer of the advertisement would also make some minor changes to the advertisement plan when they met Jiang se in person.

In the past, the team had only gotten to know Jiang se through photos and videos. It was a different feeling when they saw her in person.

After more than ten days of planning modifications and discussion, the clothes that the team of Elysees had customized for Jiang se had arrived. The official filming was set for the 6th of October, and the entire filming process was expected to take 35 days.

Elysees ‘headquarters also placed a lot of importance on this shoot. The company’s CEO, Garo, would also put down his work and arrive in Italy two days before the shooting to supervise the progress of the advertisement.

This undoubtedly encouraged the team, but at the same time, it also put some pressure on them. Jiang se had been familiarizing herself with the Elysees car over the past few days. She had even tried driving it in a small area around the factory.

As the shooting time neared, Jiang SE’s assistants were getting a little nervous. However, Jiang se still maintained a good schedule and adjusted her state of mind so that she could cope with the upcoming shooting.

As the time approached, Garo, who was originally expected to arrive in Rome at the beginning of October, had to postpone his schedule because of work.

Jiang se had shot the advertisement shots in the early stages of the game. She only shot the video later on.

Jiang se was already very experienced when it came to taking photos. In the past few years, other than the advertisement photos of the brand she endorsed, she had also taken photos for the front covers of various major magazines. As a result, the first few photos were taken very quickly. They were done in about half a month. The difficulty lay in the subsequent videos.

The company Elysees had already informed them in advance for the shooting of the advertisement. On the day of the shooting, the road had been cleared. When Jiang se took the car to the shooting location, there were already quite a number of people standing on both sides of the road to watch the shooting.

Elysees ‘sports car was not only famous in China, but also in other countries. The leopard sports car that was parked on the side of the road caused many onlookers to exclaim and comment.

The makeup artist had already arrived at the dressing room that had been prepared at the last minute. After a simple conversation with the team, she began to do the foundation work for Jiang se.

In the middle of the preparations, the film assistant came in with the schedule. She looked helpless as she communicated with the person in charge of the advertisement’s shooting. As she spoke, she would occasionally look in Jiang SE’s direction. The person in charge of the advertisement’s shooting was Michelle. She was a blonde woman in her forties. Jiang se had interacted with her a few times after she arrived in Italy. She was a rather capable woman. At this moment, her anger had already stained her face.

Jiang se gave it some thought and gestured for mo Anqi to go over and ask if there had been an accident at work today.

When mo Anqi went over, Michelle forced herself to calm down. When she learned of mo Anqi’s intention, she turned to smile at Jiang se. Then, she pursed her lips and grabbed her hair with both hands. She sighed.

there were originally two translators. One was delayed due to an emergency at home, and the other was unable to participate in the shooting of the advertisement because of an accident on the way.

She licked her lips, took a deep breath, and forced a smile.

“But I’ve already contacted the company, and they’ve arranged for other translators to come over. They’ll be here in an hour at most.”

It was the first day of filming, and she was obviously in a bad mood because of such a small delay. Mo Anqi heard that the CEO of Elysees, Garo, would arrive in Rome this afternoon, but this CEO’s schedule did not include coming to the scene to watch the shooting of the advertisement.

But even if Jia Luo didn’t come, it was still very disappointing that such a thing happened. The person-in-charge in the company was already a little angry when he heard this.

Mo Anqi waited for her to finish before asking, ”

“Translate?”

“Yes, I am!” Michelle nodded, ”

as most of the staff in the production team are Italian, in order to avoid communication problems during the shooting later, the company has arranged for two translators.

The original plan was to assign two people in case of an accident, but who knew that both of them would have problems at the same time, so the shooting site had to transfer people at the last minute.

As she spoke, she pointed at the assistant photographer, who also helplessly spread his hands.

“If the staff is Italian, I think it doesn’t matter if there’s a translator.” Mo Anqi thought that something had happened, but she couldn’t help but laugh when she heard this, ”

Jiang has worked with the Italian director Chesare before. During the filming of ‘the salvation of God’, he spent some time learning the Italian language. I think there should be no problem with general communication.

Jiang se had specially prepared to revise some vocabulary related to cars after she had arrived in Rome. There was actually no need for translation during the shooting.

However, the people from the Elysees company did not know that after Jiang se arrived in Italy, when the others communicated with her, they would subconsciously send out staff members who were fluent in English to communicate with her. When Michelle heard mo Anqi’s words, she stopped moving and asked in disbelief, ”

“Really?”

“Yes, I am!”

yes, ” mo Anqi replied. Still skeptical, Michelle gestured for her assistant to try communicating with Jiang se before the shoot.

The young man was suspicious at first. However, after he tentatively greeted Jiang se, he quickly received a response from her. Not only did he heave a sigh of relief, but even Michelle could not help but smile.