Chapter 35: Find the Right Target

Translator: Dragon Boat Translation Editor: Dragon Boat Translation

He tore open the red cloth covering the sign.

The words “Xinrong’s Bubble Tea” finally appeared in front of Jiang Bei’s eyes.

It was six o’clock in the morning.

Although there were people in the area, they were all middle-aged people in their 40s and 50s who had come out for morning exercise. They passed by the area on the way to the morning market or to go home.

When they saw the new bubble tea shop, they had no intention of stopping.

As for Jiang Bei, he had no intention of attracting business.

After he entered the door, he cleaned the shop and washed the equipment for the day. Then, he went to the breakfast shop on the next street to buy a few fried dough sticks and came back to eat them.

Then, he sat on the small stool in the milk tea shop, waiting for the first customer to arrive.

He bought 600 yuan worth of ingredients yesterday. If he could sell all of it, it would be a a lot of profit.

However, it was Wednesday and there were no special events as the opening of the shopping mall had ended. People did not have much desire to spend.

After all, they had already taken advantage of the low price and bought everything they wanted to buy during the sale.

On a weekday like Wednesday, there was not enough traffic during the day.

Because Jiang Bei had not done market research, he did not have any specific expectations.

If the business failed, or if the profit was not good enough, then Jiang Bei would not know what to do.

He might really have to sell his house to pay off his gambling debts and he might really have to see his family fall apart.

The business tycoon, who had always been shrewd in doing business, could not help but worry about his small business at this moment, even though he knew that he could succeed.

However, he could not accept the consequences of failure.

Jiang Bei gently rubbed the space between his eyebrows. Although there were no customers at all for two hours this morning, he was not in a hurry.

Around nine o’clock, Xu Xiaoqiang arrived at the shop.

“My sister went to work. I sent Wanwan to the hospital. My mother will look after her,” Xu Xiaoqiang said. He looked at Jiang Bei, who was frowning, and asked, “How’s business? How many cups of bubble tea have you sold this morning?”

“None. There were only middle-aged people in the morning. They weren’t interested in these things,” Jiang Bei shook his head and said.

Xu Xiaoqiang didn’t say anything. He pulled a chair over and waited patiently.

The wait continued for the whole morning.

Xu Xiaoqiang became more and more anxious.

“There is no one at all! From this morning until now, not a single cup has been sold. The daily rent is 100 yuan. How do we earn the money?”

“Jiang Bei, is this bullsh * t? Even if your bubble tea is delicious, what if they don’t buy it? I’ve never even heard of it!”

“Say something! How are you going to win back my sister like this? After bragging about it, you’re just sitting here?” Xu Xiaoqiang questioned.

“Other than waiting for customers to come, what else is there to do?” Jiang Bei hesitated for a moment and asked.

“It’s useless! Sure, just keep sitting there!” Xu Xiaoqiang laughed angrily and walked out.

Jiang Bei opened his mouth but didn’t say anything.

“Ma’am, would you come in and take a look? We are selling a new drink called bubble tea. It’s refreshing and delicious.” Xu Xiaoqiang smiled and stopped a woman who looked less than 40 years old.

“Bubble tea? “The woman glanced at the direction Xu Xiaoqiang pointed at and hesitated for a moment before asking, “What’s bubble tea? How much does one cost?”

“Milk tea is popular in foreign countries. This is the first shop in Donghai City. The price is not expensive. It costs six yuan a cup. It can be drunk warm or at room temperature.”

“Six yuan a cup? No way.” The woman left immediately after hearing the price.

Xu Xiaoqiang wanted to convince her to stay, but he couldn’t. However, Jiang Bei refused to budge on the price.

Then, he stopped a few others and introduced the drink that was supposedly popular overseas.

When they heard the price, they all left without looking back.

“I told you! This price is too high. You insisted on not lowering it. Now, they don’t even want to come in and have a look!” Xu Xiaoqiang returned to the shop with some annoyance.

He thought that Jiang Bei became greedy after seeing a bit of money!

“I really don’t know what to say to you. Even if we could only earn one yuan as profit for a cup of bubble tea, we have to first think of a way to sell it, right? But now, we can’t even sell it!”

In 2001, it was better to buy a bottle of coke for 2.50 yuan instead of spending six yuan on a drink like this.

Jiang Bei sighed lightly. He was the one who brought Xu Xiaoqiang in for the business. It was undeniable that he owed the Xu family.

“Xiaoqiang, the most important thing in doing business is to find the right target.”

“The people you talked to are all in their 30s and 40s. These people have families and children. They are saving every cent for their children. How could they be willing to spend on bubble tea?”

“Then tell me, how do we sell it?” Xu Xiaoqiang asked in annoyance. In his heart, they were both newbies in business. Even Jiang Bei, who was ambitious, might not be as good as him.

“Soon. There will be people around noon,” Jiang Bei answered..